Real Solutions,
Tangible Results

One of Panasonic Avionics’ flagship airline customers had a revenue problem. Passengers were successfully connecting to in-flight wifi — but instead of being routed through a captive portal, they were landing on dead-end error screens. The kind of redirect that every airport and coffee shop handles automatically wasn’t working at 35,000 feet. The airline was delivering connectivity they couldn’t monetize.

In the middle of a company-wide cost transformation at Panasonic Avionics, I was one of 30 employees selected from across the organization and pulled entirely out of my normal role — embedded full-time, for six months, in departments that weren’t my own. My assignment spanned procurement, travel, and facilities.

After several years managing relationships with Panasonic Avionics’ major airline partners as a customer solutions architect, I made a deliberate move into product marketing — specifically because the team’s messaging wasn’t connecting with what customers actually cared about. A few months in, I was tasked with leading the internal coordination for a major airline RFP — one of the most significant proposals the company would put forward that year.